Research

HISTORY

Historical Background

- Roxy is the women's version of Quicksilver and it was first originated from Quicksilver

- Was launched in 1990

- It was launched when Quicksilver promoted women's swimwear

- 30% of Quicksilver’s sales comes from Roxy

-differentiated from "Quicksilver" for the fear that it would damage the men's brand.

- the name Roxy was chosen because it sounded like a punk band or club

What is the company about?

-The brand promotes an exhilarating lifestyle

Who created the company?

- Alan Green and John Law

Why?

- to expand their line in women's surfwear

Who designed the logo?

- The logo was designed in 1993 by Alan Green and John Law, who were the founders of Quicksilver. It was influenced by the Quicksilver logo which they designed first.

Logo

- The Roxy logo is attractive and makes people curious about the brand

- The logo is soft and simple, it was specifically designed for women

- The heart shape of the logo creates the feeling of affection, compassion and love

-The Roxy logo in fact is a combination of the Quicksilver logo facing each other

Outside Influence

- It was inspired by a Japanese painter, Hokusai’s woodcut (The Great Wave off Kanagawa).

Which products?

- It is an Australian brand that sells sport goods and apparel, such as swimwear and surf boards. It is also one of the largest manufacturers of surfwear

Articles

http://www.famouslogos.us/roxy-logo/

http://logok.org/quiksilver-logo/

http://www.quiksilverinc.com/History/Timeline