Yebin Lim
LOGO SKETCHES
I created various kinds of designs for the logo ROXY. I mostly created this to try saving the original color of the logo and for that I tried to make it simple, putting the hibicus flower as a main focus. ((hibicus are called the flower for surfers so by using it tells that ROXY sells surfwears.)
Unfortunately, all of the designs were denied and rejected.
Due to all of the designs rejected, i had to start all over again. This time, instead of using a hibicus flower, i used plumeria to respresnt the theme. (this idea was again rejected). So to represent its a womens wear, i drew a womens outline holding a surfboard (indicating its a surfwear) and wrote the logo on the surfboard. This design was finally accepted and was picked as our final design.
FINAL DESIGN
FINAL Stencil
The final stencil looked different from the original design because we didn't had enough time to cut the layers of the hair. So we colored the background orage to give off a sunset-beach feeling.